What is lead acquisition on the web?
For those of you less familiar with the terminology of web marketing, lead acquisition (or the acquisition of leads) refers to a set of marketing processes and tactics designed to place your services or products in front of companies or consumers with products or services.
In other words, it’s about capturing, through different methods, the information from these prospects and introducing it into your sales funnel – the process they will go through when they are converted from leads to actual customers.
While lead generation has traditionally been about advertising, it’s not just about paid channels and tactics. Any channels that generate interest in your website or business can be classified as generators of leads, online or offline.
These days, the most commonly used channels in the majority of industries are local SEO, content marketing, pay-per-click advertising, and email marketing. It goes without saying that one of the most important elements of modern lead generation is having a strategic, fully optimized and interest-driven website for your services.